How to Ask the Right Questions Before You List Again!
Interview With Confidence…Make a Choice That Will Help You Sell Your Home Faster-and for More Money!
Your listing has expired and now you are wondering what to do. The most important question you must ask is, “Where did I go wrong?” The answer is usually not within you, but with the agent you entrusted. Be prepared with the right information, so you can interview your prospective agent with confidence and assure that you make the right choice at this time.
With hundreds or even thousands of dollars at stake and weeks of time invested, don’t risk making the same mistake twice. Make sure your next agent is eminently qualified to sell your home. Don’t risk this out of obligation to a friend, family member, or acquaintance. Your listing has expired and it’s easy to develop the identity of having a problem property in the marketplace. So, it’s vitally important to choose the right agent this time around.
Typically, most people will ask business associates, family, or friends to recommend someone who they’ve had good luck with…someone they can trust. Other sellers will watch neighborhood real estate signs to see who is listing many of the homes. Still others rely upon the reputation of the major national franchise companies. Then, of course, there’s always the yellow pages. All of these methods could prove to be a disaster!
Trust Your Instincts First!
When selecting an agent, he or she should be someone you feel good about, someone you’re willing to trust with one of your biggest financial transactions you may ever engage in. This report is designed to empower you with the information necessary to make the right decision before you arrive at the place where you’re ready to sign on the dotted line again. Don’t allow the prospective agent to dictate your timetable. If an agent is impatient, you should consider them automatically suspect. Be careful.
Do Your Homework!
Call the Real Estate Commission: Call and ask about consumer complaints. Be sure and take note of the number and nature, but don’t base your entire decision on this information. Always allow your prospective agent to explain any complaints, and if their response seems reasonable, take that into consideration. If an agent does a large number of transactions per year, they will naturally be exposed to the potential for more of these kinds of comments. If an agent isn’t doing anything, they obviously won’t generate a lot of complaints.
Call the Better Business Bureau: See if the agent has had any bad dealings with his or her customers.
ASK: What are your marketing Innovations? Marketing plans are important, but sales strategy is equally if not even more important. How do they deal with current market conditions? Residential real estate has a long history of economic cycles. The market is either hot, improving, static, or declining, and with each cycle there has to be a plan to cope with the current market.
ASK: Are you familiar with the following marketing strategies/innovations: Zero & Five Pricing, Incremental Adjusting and Reverse Offers? Mike has found these techniques to be an indispensable and vital part of how he takes “Good Homes that Failed to Sell with other Agents” to the closing table! See how they respond. Call and ask Mike about these techniques if you want to know what they are before you interview other agents.
ASK: Do you currently utilize those strategies? If they are familiar with the above mentioned techniques, do they successfully employ them on behalf of their clients?
ASK: Do you specialize in selling expired or terminated listings? Ask them how many listings that expired with other agents have they successfully re-listed and sold? Also ask them how many of their own listings go to a successful closing and how many expire without a sale.
ASK: What are the top four factors that keep homes from Selling? If they do not know the answer to this one, chances are that you will be in the same situation that you are now at the end of their listing agreement. Knowing and understanding these factors will allows an agent to properly diagnose why your home did not sell and what it will take to sell your home for the highest price the market will bring. Again, call and ask Mike if you want to know what these factors are before you interview other agents.
ASK: May I see a Detailed Marketing Plan? Ask for a step-by-step marketing plan for your home. Make sure your agent is utilizing the latest innovative technologies for generating sales leads.
ASK: Do you have definite planning times? How does the agent keep his/her clients informed about how the process is progressing? How do they interpret marketing results and pass that vital information on to you?
ASK: How long is your listing agreement? If their agreement is six months or longer, ask them if they think it will take that long! Homes receive the best showing activity and receive the best offers in the first 30-60 days on the market.
ASK: Are their services 100% RISK-FREE?
As a seller Mike knows you’re very concerned about getting an effective marketing plan. You already know the typical routine: put up a sign, place an ad, put your home in the MLS, and wait…wait…wait…and wait.
Fortunately you do not have to settle for “typical.” After laboring for years in the real estate trenches, Mike has discovered a number of profitable strategies and innovative marketing techniques he can put to work for you.
Hiring the Wrong Agent Can Cost You Thousands!
No doubt about it, entering into a lengthy listing agreement with no results wastes your energy and costs your home valuable time and exposure on the market. Most agents and firms want to lock you into a six-to twelve month listing agreement. This way, they hope the house will eventually sell.
Having the right agent is one of the most important considerations in planning the sale of your home. For most people, their home is one of the largest investments they will make in their life. Yet many hire an agent without much thought or comparison.
If you had $100,000 cash to invest, would you give your money to just anyone? Of course not. You’d want to know what experience they have, their track record, and what the risks are.
100% No-Risk Plan
Mike understands how difficult moving can be. Its tough enough making a move without having more hassles trying to get your home sold. You don’t want promises, you want results. When Mike lists your home you can start packing!
Mike's program takes the risk and worry out of selling your home. If, for any reason, you are not completely satisfied, you can cancel your listing with Mike at any time. No hassles. You’ll never again have to worry about whether you hired the right agent. You are in control!
Enjoy quality service from an agent who is confident enough to make this offer.
Compare for yourself how Mike's proven marketing plan and strategies can benefit your move. The next step is to pick up the phone and call Mike for a free, no obligation, no-nonsense consultation to ask What He Can Do For You.